Cocker Innovation Fellowship

Problem / Challenge

An early-stage synthetic biology project needed product direction, market validation, and a go-to-market strategy with no prior product infrastructure.

Solution / Approach

Led MVP design, product roadmap, and GTM strategy. Conducted customer discovery with 200+ users to validate product direction. Built an AI-powered SEO content engine generating 20+ articles per week and deployed automated HTML email campaigns with weekly triggers.

Results / Outcomes

200+ users interviewed; AI content engine producing 20+ articles/week; product roadmap and GTM strategy complete.

Tech Stack

Lessons Learned

“Customer discovery at the 0-to-1 stage is less about confirming your hypothesis and more about finding the problem worth solving. The best insight from 200+ interviews wasn't what we expected — it reframed the entire go-to-market angle.”